An Italian fashion house that excelled in the textile industry. The house was established in 1881 and passed down through generations until it was officially opened in Paris in 1967. The house was known for its luxurious and distinctive fabrics, which it relied on in producing fashion until it entered the world of perfumes in 1978. Its first release was a men's perfume. It paid attention to this section until it released its first women's perfume in 1987.