Collection: Jennifer Lopez

Jennifer Lopez's "J.Lo" brand is an American lifestyle brand founded by Jennifer Lopez in 2001. Its products include eyewear, swimwear, accessories, and fragrances. Jennifer introduced it not as a fashion line but as a brand that encompasses many different types of clothing for women of all ages, including swimwear, fragrances, eyewear, jewelry, hats, gloves, scarves, outerwear, handbags, lingerie, bedding, decorative pillows, watches, and shoes.