Guy Laroche is a French perfume brand founded by Guy Laroche, who was born in 1921. Laroche began his career as a hat maker, but moved into fashion, where his brand achieved immediate success with its colorful, flamboyant designs. He then ventured into perfumery in 1966, introducing his first fragrance that same year, which was a huge success. Laroche died in 1989, and his company continues to produce fragrances in collaboration with L'Oréal. The latest release of the collection was in 2014.
